NATALIE MCARDLE
big ideas. big impact.
CREATIVE DEVELOPMENT
unscripted tv FORMAT & IP EXPERT
BRAND STRATEGY
NATALIE HAS WORKED IN UNSCRIPTED TELEVISION DEVELOPMENT FOR 15 YEARS.
SHE HAS LED CREATIVE TEAMS AT SOME OF THE UK’S BIGGEST AND BEST PRODUCTION COMPANIES, INCLUDING RUMPUS (STV), NAKED (FREMANTLE), TWOFOUR (ITV STUDIOS), ELECTRIC RAY (SONY PICTURES ENTERTAINMENT), TWENTY TWENTY (WARNER BROS), STUDIO LAMBERT (ALL3 MEDIA), TIGER ASPECT PRODUCTIONS (BANIJAY) AND BBC THREE IN-HOUSE.
NATALIE SPECIALISES IN IDEATION, format development AND CREATIVE STRATEGY, AND SHE HAS BUILT A REPUTATION FOR GENERATING TALKABOUT IDEAS THAT ARE BASED ON REAL WORLD EXPERIENCES and BLOWN UP INTO ENTERTAINING, ENGAGING AND TRANSFORMATIONAL CONTENT WITH MASS APPEAL.
WITH EXTENSIVE MARKET AND PITCHING EXPERIENCE IN THE UK AND US, NATALIE HAS MOST RECENTLY WORKED AS A CREATIVE CONSULTANT, HELPING PRODUCTION COMPANIES EXPAND THEIR BRAND.
NATALIE IS A FORMER ‘ONE TO WATCH’ (EDINBURGH TV FESTIVAL) AND A WONDER WOMEN MENTEE.
“Natalie has always stood out for me as a rare, quirky, and original thinker; she’s someone who knows her way around big ideas that resonate”.
TIM CARTER, CEO OF TWOFOUR
“Natalie worked with us in a consultancy capacity and we found her to be a brilliant developer and tenacious interrogator of ideas. She brings her strong creative instinct, meticulous organisation and an encyclopaedic knowledge of the market to every project she tackles. Her strong interpersonal skills enable her to seamlessly integrate into teams big and small and she is a joy to work with, indefatigable in her quest for the big ideas and laser focused on the pathway to their realisation.”.
emily hudd, ex-md of rumpus media
“NATALIE IS a rare talent… she manages to be creative, tenacious and a joy to work with all at the same time”.
MEREDITH CHAMBERS, ELECTRIC RAY CO-FOUNDER